Meta's Pullback Just Changed The AI Risk/Reward

Meta Platforms, Inc.'s advertising engine remains strong, with impressions up 10% and average price per ad rising 14% year-over-year. AI is already improving monetization, including a 9.6% lift in app ad conversions and stronger engagement across Reels. Muse reached 10 million users quickly, but compute intensity keeps its economics uncertain despite promising commerce activity.