NEW YORK--(BUSINESS WIRE)--Nectar, an Amazon Advanced Advertising Partner managing more than $2.5 billion in annual client sales, launched today Customer Atlas, an Amazon Marketing Cloud capability that changes the unit of targeting in Amazon search advertising from the keyword to the shopper. Amazon search campaigns bid on words. A brand sets one price for a category term and pays approximately that price for every click it buys, whether the shopper is a likely high-value buyer or someone who.
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